A conversation between Sophie Hartley, climate activism researcher with the Commons Library, and Professor Winnifred Louis, director of the Social Change Lab at the University of Queensland.

Winnifred is a social psychologist whose research interests focus on the influence of identity and norms on social decision-making in contexts ranging from political activism to peace psychology to health and the environment. In this conversation she discusses findings regarding the impact of movement actions and activities along different timescales and with differing audiences as well as principles that can help campaigns to be more effective and durable.

This program was produced by the Commons Social Change Library. To check out more than 1500 resources for activists visit- www.commonslibrary.org