We are meant to be living in a democracy. That means that 'we' the 'people', the 'demos' in democracy are meant to have a say in how we are governed. But, as main political parties in Australia and other western countries align in the interests of ruling elites, and the disparity grows between what the parties agree on and what the people want, we have to question whether we are living in a democracy at all. And we have to ask if we are being hoodwinked with a charade of 'democracy' as a political branding execrcise.