Microtargeting: you're in the bull's-eye

Monday, 24 June 2019 - 6:00pm to 6:30pm

Microtargeting is a marketing strategy that uses digital data — connections, tastes, demographics, purchases, locations and more — to segment people into smaller and smaller groups for very tailored content targeting in order to influence perception and behavior. Marketing and communications specialist and host of 'Backchat' on Sydney’s FBI radio, Swetha Das talks about the rise of microtargeting and her recent research on the political microtargeting of Australia's migrant communities.


Monday 6:00pm to 6:30pm
This show casts a critical eye on the myriad ways in which we communicate with each other in our increasingly interconnected, multi-media platform world. Each week we mix down the who, the what, the where, and the how of particular communication events, messages, trends and technologies, and then consider: what impacts and what consequences?


John Langer, Reema Rattan, Liam Armstrong