Retooling political campaigns for the digital era

Monday, 13 May 2019 - 6:00pm to 6:30pm

This year’s federal election in Australia marks a milestone. It's the first where political parties are advertising more on social and digital platforms than in traditional media – like TV, radio, newspapers and magazines. Andrew Hughes from the Research School of Management at the Australian National University in Canberra researches and writes on marketing and branding strategies, and in this edition of Communication Mixdown he casts a critical eye over the realigned landscape of poliitcal campaigning.

Monday 6:00pm to 6:30pm
This show casts a critical eye on the myriad ways in which we communicate with each other in our increasingly interconnected, multi-media platform world. Each week we mix down the who, the what, the where, and the how of particular communication events, messages, trends and technologies, and then consider: what impacts and what consequences?

Presenter

John Langer & Stefan Schutt

Topic