Retooling political campaigns for the digital era

Monday, 13 May 2019 - 6:00pm to 6:30pm

This year’s federal election in Australia marks a milestone. It's the first where political parties are advertising more on social and digital platforms than in traditional media – like TV, radio, newspapers and magazines. Andrew Hughes from the Research School of Management at the Australian National University in Canberra researches and writes on marketing and branding strategies, and in this edition of Communication Mixdown he casts a critical eye over the realigned landscape of poliitcal campaigning.