Political opinion polls: how do they work, who do they influence?

Monday, 8 April 2019 - 6:00pm to 6:30pm

With a federal election in Australia expected in May this year, political opinion polls that provide a snapshot of voter views and preferences tend to become increasingly central to the unfolding of political discourse, especially as the results of these polls get concentrated media attention when  published. This week, Communication Mixdown explores political polling with expert in electoral matters Peter Brent, adjunct research fellow at Swinburne University of Technology and political commentator with the online publication Inside Story.